2024-2025
Cilantro Mexican Grill
Cilantro Mexican Grill is a Tex-Mex brand with a distinctive fast-casual concept in El Salvador, focused on fresh, made-to-order food and an approachable dining experience inspired by American restaurants.
Branding
UX/UI
Know More
When I joined the project as a Junior Graphic Designer, the brand already had an established logo but required a stronger and more cohesive visual system to support its growth across digital and physical touchpoints.
My role focused on developing flexible graphic lines, social media content, brand applications, and motion pieces that communicated freshness, abundance, and the brand’s Tex-Mex identity, while maintaining clarity and consistency. This project strengthened my ability to build scalable visual systems, align design with real business goals, and understand how thoughtful visual communication directly enhances brand positioning and customer experience.
More Works
Italo Valencia
©2024
2024-2025
Cilantro Mexican Grill
Cilantro Mexican Grill is a Tex-Mex brand with a distinctive fast-casual concept in El Salvador, focused on fresh, made-to-order food and an approachable dining experience inspired by American restaurants.
Branding
UX/UI
Know More
When I joined the project as a Junior Graphic Designer, the brand already had an established logo but required a stronger and more cohesive visual system to support its growth across digital and physical touchpoints.
My role focused on developing flexible graphic lines, social media content, brand applications, and motion pieces that communicated freshness, abundance, and the brand’s Tex-Mex identity, while maintaining clarity and consistency. This project strengthened my ability to build scalable visual systems, align design with real business goals, and understand how thoughtful visual communication directly enhances brand positioning and customer experience.
More Works
Italo Valencia
©2024
2024-2025
Cilantro Mexican Grill
Cilantro Mexican Grill is a Tex-Mex brand with a distinctive fast-casual concept in El Salvador, focused on fresh, made-to-order food and an approachable dining experience inspired by American restaurants.
Branding
UX/UI
Know More
When I joined the project as a Junior Graphic Designer, the brand already had an established logo but required a stronger and more cohesive visual system to support its growth across digital and physical touchpoints.
My role focused on developing flexible graphic lines, social media content, brand applications, and motion pieces that communicated freshness, abundance, and the brand’s Tex-Mex identity, while maintaining clarity and consistency. This project strengthened my ability to build scalable visual systems, align design with real business goals, and understand how thoughtful visual communication directly enhances brand positioning and customer experience.
More Works
©2024